Max is changing its name back to HBO Max
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HBO Max Returns: Here's Why Max Is Reviving Its Old NameThe digital home of hit shows like "White Lotus," "The Pitt," and "The Rehearsal ... The brand's comeback was revealed during WBD's upfront event at Madison Square Garden in New York City. HBO Max first launched in 2020 when HBO was owned by AT&T ...
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.
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Brad Ingelsby’s new series, “Task,” will come to HBO this fall. “Task,” which stars Mark Ruffalo and Tom Pelphrey, will premiere in September, HBO and Max chairman and CEO Casey Bloys announced during Warner Bros. Discovery’s upfront presentation on Wednesday.
Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.