For years, pure-play pharma product campaigns took the top plaudits but, since the COVID pandemic in 2020, there has been a notable shift. In the post-pandemic years, pharma took a backseat to medical ...

Novartis may be launching an array of vehicles to shuttle drugs across the blood-brain barrier, but executives told Fierce that the Swiss pharma is “always looking” for new ways to traverse this final ...

Disney is aiming high with its asking price for 30-second ad spots in the 2027 telecast of Super Bowl LXI, which marks the company’s first time televising the Super Bowl in 20 years. Perhaps too high, ...

Disney‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a ...

Novartis is making further workforce reductions at its U.S. headquarters in New Jersey, planning to eliminate 114 positions as the drugmaker rejigs its sales team for rare-disease medicines. The Swiss ...

Novartis has penned a $2 billion deal for a biotech whose next-gen anti-immunoglobulin E (IgE) program could offer a worthy successor to Xolair. Excellergy has been snapped up by the Swiss pharma only ...

For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Bill Murray runs through the snow in a scene from the film 'Groundhog Day', 1993. (Photo by ...

This post was updated Feb. 26 at 8:23 p.m. Super Bowl LX? More like Super Bowl AI. Of the 66 commercials that aired during this year’s Super Bowl, 15 of them featured artificial intelligence. Even ...

Novartis is one of the world's largest healthcare companies. That alone doesn't make it worth buying, but it speaks to the scale of the business and its historical success. A company doesn't achieve ...

Since the commercial aired, Jamie Siminoff has been trying to quell an outcry over privacy concerns with his doorbell cameras. By Jordyn Holman Jamie Siminoff, the founder and chief inventor of Ring, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Anthropic's Super Bowl ads that highlighted a "no ads" promise resulted in a significant ...