The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...

Packing is a skill that’s all about editing—especially if you want to avoid extra fees or checking a bag. On the cosmetics front, travel makeup brush sets help keep your toiletry case compact and ...

For the first time in history, social media companies have been found guilty of harming the mental health of a young person. Last week, jurors in Los Angeles concluded that both Meta and Google ...

As your child approaches their teenage years, they’ll want more independence, their emotions will run higher and you might see more disagreements in your household. This is normal. Adolescence – which ...

The best makeup products for mature skin aren’t about chasing youth. They hydrate, smooth, and enhance what’s already there. With the right formulas, makeup can soften fine lines, boost radiance, and ...

Underpainting has existed backstage at runway shows for years, but it wasn’t until celebrity makeup artist Mary Phillips pulled back the curtain on the technique in late 2025 that it became a ...

Makeup and SFX artist Jo Steel demonstrates a Raven cosplay tutorial from Teen Titans. Warning issued as 5 million people told to stay inside for 34 hours Georgia’s 14th District special election ...

A makeup artist and beauty editor break down the looks we're going to see everywhere. Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing ...

Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The Sincerely Yours Fresh Starter 3‑Piece Skincare Set is a ...

The mom-and-daughter duo posted their makeup session on TikTok Kylie Jenner/Instagram (2) On Sunday, Sept. 14, Kylie Jenner, 28, posted a cute TikTok video of her doing her makeup with daughter Stormi ...