TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Columnist David Marcus writes that public broadcasting, which began before the age of cable and the internet, has outlived ...

Hims & Hers believes that is where the controversy lies. “We called on the industry and said that they need to change — and ...

The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Just imagine what it would have been like for companies looking to engage with fans and customers had the Bills made it to ...

One factor that could push Fox’s Super Bowl audience to a new high is a streaming feed of the game that will be available on ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...