DC, Mattel and McFarlane Toys

Mattel wins back lucrative rights to make DC-themed action figures, other toys
Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro.
Why DC’s Toy Line Move from McFarlane to Mattel is Such a Huge Deal
DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way. Mattel and Warner Bros.
Warner Bros DC & Mattel Ink Multi-Year Consumer Products Deal
Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing DC's entire library. Through the partnership, Mattel is awarded the global licensing rights to develop and market a full range of DC-themed action figures,
Mattel Reclaims DC Toy Rights in Licensing Deal With Warner Brothers Discovery
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.
Heroic Partnership: Mattel, Warner Bros. Ink New DC Licensing Agreement
Mattel and Warner Bros. Discovery Global Consumer Products enter a multi-year licensing agreement to utilize the DC franchise. With the partnership, Mattel will promote the DC universe through a full range of products.
Mattel awarded licensing deal for Warner Bros' DC characters
Mattel (NASDAQ:MAT) has been given the licensing rights to create action figures, games, accessories, and collectibles from the DC superhero and villain universe as part of a licensing deal with Warner Bros.
Mattel’s New Snow White Dolls Are the Fairest of Them All
Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.
Disney and Mattel Debut Collectors Edition ‘Snow White’ Dolls Inspired by the New Live-Action Film (Exclusive)
Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.
Best of Toy Fair 2025: The top 11 new toys from LEGO, Hasbro, Mattel and more
Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...
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Mattel Celebrates Music with New Barbie Career and Role Model Dolls
For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...
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Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are
An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...
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The DC Multiverse Ends as DC Comics Debuts New Mattel Partnership
DC Comics is about to change up collections as Mattel announces their new Multi-Year Licensing Partnership for 2026 ...
Ayo Edebiri Tapped To Write Live-Action Barney Movie For Mattel, A24, Producer Daniel Kaluuya; Also In Talks To Star
Momentum is gaining on A24’s live-action Barney movie from Mattel Films and Daniel Kaluuya’s 59% Productions, as the ...
The Toy Industry Is Hoping For A Bounce Back Year, As Toy Fair Opens
Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.