The first photos of Microsoft's upcoming Xbox handheld gaming system have appeared online, showing a device that looks very similar to the next-generation Asus ROG Ally 2. That's no accident, either,

New photos leaked from the FCC appear to confirm that an Xbox-branded handheld gaming console is coming soon. A listing shows two versions of ASUS's ROG Ally 2 handheld, a dark model with a dedicated Xbox labeled button at the top left and a white version with the same button blacked out.

It might sound like the beginnings of a cheesy meme, but Microsoft 's "this is an Xbox" strategy is now in full swing. Not only is the gaming giant pushing to transform its brand into a platform, but it has even just given players a reason to play Game Pass on gaming handhelds and other devices by increasing its console prices.