The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Aubrey Plaza and Michael Shannon brought plenty of "saltiness" to a USA TODAY interview in November about their new Super ...

Bad Bunny can’t help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza ...

Why You’ll Love This Recipe These Ritz Cracker Party Sandwiches are the ultimate easy-to-make, crunchy, and savory appe ...

For the first time in its 90-year history, the Mondelēz International-owned cracker brand Ritz is running a national ...

Super Bowl ad, famously salty duo Aubrey Plaza and Michael Shannon pull up to the Ritz Salty Club — where an attitude is ...

As America's favorite cracker1, RITZ has cemented itself as a game day staple for over 90 years. In recent years, RITZ has ...

Aubrey Plaza, Michael Shannon and Bad Bunny snack on Ritz crackers at a club for salty people in the cracker brand’s first Super Bowl commercial.