Growing concerns are emerging about the mental health impact of AI platforms like ChatGPT. Reports indicate potential risks, ...

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP ...

Chinese automakers are rapidly gaining global dominance. They achieve this by drastically reducing vehicle development time.

BMW Group India experienced a robust 10% sales increase in the first half of 2025, totaling 7,774 units. Electric vehicle ...

China's EV market faces government intervention amid concerns of oversupply and price wars, despite soaring sales led by BYD.

France's antitrust agency has fined Shein, the China-founded fast-fashion retailer. The fine is 40 million euros. Shein is ...

Pepsico: Murree Brewery, Pakistan's oldest alcohol producer, faces restrictions. Alcohol is outlawed for Muslims. The brewery expands into non-alcoholic drinks due to government regulations. High ...

The ICC WTC Final 2025 between South Africa and Australia saw a 75 percent drop in ad volumes despite record viewership.

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

While AI-led creativity and purpose-driven storytelling are gaining strong ground in the Indian marketing landscape, at the ...

Despite record viewership, the ICC World Test Championship Final 2025 witnessed a 75% drop in ad volumes, prompting a re-evaluation of sports broadcasting monetization. Marketers are refining ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...