Campaign Middle East gets the inside scoop on Riyadh Air's sonic identity, revealing key insights and brand positioning.

Mobily, and Zain saw the biggest Ad Awareness gains in KSA from Feb-March 2025, and have been ranked as top advertisers for the month.

Social media has evolved from being just a marketing tool to becoming a business driver – shaping launches, strategies and engagement.

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in March 2025. February was a fun one: while The Spin normally comes across several ...

This launch by Sumea Social aims to address a growing gap in B2B marketing and communications by boosting executive presence.

Supporting First Steps is part of IKEA’s ongoing regional brand narrative, which celebrates real-life family moments.

Uber has brought its Journey Ads advertising solutions to KSA, offering local brands a variety of targeting capabilities to drive ad results.

Team Lewis hires Jessica Cross and Mohammad Ibrahim as Senior Campaign Managers, and Hayat Abdul Moula as Campaign Coordinator in its Dubai office.

In a cheeky and powerful move, the CD Leganés Football Club unveiled a testicular-region sponsorship, with the Testicular Cancer Society logo directly on players' shorts — in the exact region the ...

House of Porsche redefines brand engagement during Ramadan with a story-driven space rooted in reflection and community.

Campaign Middle East speaks agency leaders and client-side marketers about adoption, segmentation, consumer insights and ROI within gaming.

The Network Communication Group has named Claude Abboud as General Manager for its Saudi Arabia operations, marking a ...