Artificial intelligence in marketing is rapidly moving beyond content generation into a new phase defined by coordination, ...

Digital commerce reshapes how brands grow across the Middle East.  The rules around creativity, accountability, and customer ...

Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, ...

From ads to utility Looking ahead, our unified vision is a future where the lines blur between advertising and genuine ...

Bain & Company said insurgent brands are accounting for a growing share of expansion in the fast-moving consumer goods (FMCG) sector, as it published its ...

Ariel has recorded a 30% increase in sales in the UAE after partnering with Amazon Now, highlighting how quick-commerce platforms are reshaping the way ...

Spotify has introduced a new feature allowing artists to review and approve music releases before they appear on their profiles, as streaming platforms ...

E-commerce is ballooning in the GCC. Which digital innovations are changing how consumers shop online?The biggest shift isn’t speed or delivery anymore; it’s ...

Across emerging markets, including the Levant, there is a clear short-term shift toward performance-led marketing driven by immediate ROI pressures. However, ...

We live in a world where almost everyone has something to say and a platform to say it. With a microphone, a phone, and a Wi-Fi connection, anyone can launch ...

A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new scenario ...

What's replacing it, for the brands and agencies doing this well, is a much more deliberate focus on depth over breadth. Fewer touchpoints, but more ...