GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors ...

This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → OpenAI and its first ad tech partner Criteo ...

Nick Norwitz graduated from Harvard Medical School last May. By January, he had already grown his paying Substack subscribers nearly 500 percent, taking the total to 5,200, while registered readers ...

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena ...