Biosensors do not eliminate Type I and Type II errors, but provide continuous, objective data that complements self-report ...

iMotions bietet verschiedene Lizenztypen an, die auf unterschiedliche Forschungsabläufe zugeschnitten sind – von voll ausgestatteten multimodalen Laborumgebungen bis hin zur Fernanalyse und dem ...

Discover the iMotions blog for expert insights, learnings, and client publications. Unpack human behavior and gain valuable insights.

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

Partnership powers naturalistic data collection over longer timeframes and in complex environments, such as automotive and workplace, providing deeper insights into focus, fatigue, and engagement.

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Discover how to create an environment that promotes the feeling of home, through optimal brain function with our guide on designing spaces conducive to cognitive well-being. Learn the essential ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

Discover how Affectiva’s Facial Coding revealed why Tide’s emotionally-driven ad campaign resonated with audiences and boosted social media engagement. Explore the connection between facial ...

The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user ...

Introduction: Emotional contagion is an essential and prevalent emotional process in social interaction and comprises the transmission of emotions between two or more individuals. The vast majoriy of ...