the-ethos

Bespoke Is the Original Slow Fashion and Men Are Finally Catching On

As shoppers seek out more sustainable and ethical fashion options, made-to-order ethical men’s clothing is re-entering the chat. The lines separating genders and gender norms are disappearing. We’re ...
the-ethos

Chanel Has 1.1 Million Tonnes of Emissions to Cut and a Pretty Solid Plan to Do It: ‘We Have the Blueprint’

Chanel has released its first Climate Transition Plan, with detailed targets to cut over 1 million tonnes of emissions by 2040 — here’s what it means for the house, its supply chain, and the fashion ...
the-ethos

From Damson Idris to Hudson Williams, the 2026 Oscars Made the Case for Men’s Brooches

The men of the 2026 Oscars made one thing clear on the Dolby Theatre red carpet: the brooch is no longer a women’s accessory, a grandmother’s keepsake, or a period detail. It’s the menswear ...
the-ethos

Vivienne Westwood and Virgil Abloh Celebrated for Design and Activism in 2 Major Exhibitions

Vivienne Westwood and Virgil Abloh are being celebrated in major retrospective installations — An Active Life at London’s Light House in Soho, and a curated edit of Virgil Abloh: The Codes at ...
the-ethos

Olivia Dean Just Became The Face Of The Cleanest Luxury Makeup Brand Around

Grammy and Brit Award winner Olivia Dean is Hourglass Cosmetics’ new Global Brand Partner. Her debut Olivia Dean Edit features three clean, skin-focused complexion essentials Olivia Dean has had quite ...
the-ethos

Are Sneakerheads Fashion’s Most Unlikely Environmentalists?

Sneaker collecting has a real carbon cost — but the sneakerhead resale and vintage market inside the culture may be its best shot at sustainability. Here is what the data actually says. Sneakerheads ...
the-ethos

The Simple Reason Nutritionists Love Lacinato ‘Dinosaur’ Kale

While all kale is nutritious, lacinato kale, also known as Tuscan or “dinosaur” kale, is a particular favorite among nutritionists for its versatility and nutrition profile. Kale, a member of the ...
the-ethos

The Tiny Details That Make Vintage Thrift Store Levi’s Worth Thousands

From the Big E red tab to concealed rivets and selvedge inseams, here is exactly what to look for — and what each detail means — when hunting for vintage Levi’s at the thrift store. The single most ...
the-ethos

Alejandra Alonso Rojas Brings Her Sustainable Vision to The RealReal

Luxury designer Alejandra Alonso Rojas is partnering with The RealReal to give her certified sustainable garments a verified second life on the authenticated resale platform. New York-based luxury ...
the-ethos

Two of Fragrance’s Biggest Names Are Rethinking Where Natural Ingredients Come From

Robertet just partnered with biotech startup Aethera Biotech to grow plant extracts in a lab — no soil required. Givaudan is building a €60 million campus in Grasse. Here’s what both moves mean for ...
the-ethos

Wood Fibers and Organic Cotton Make the Case for Natural Materials

From renewable wood fibers to organically grown cotton, fashion’s raw materials are getting a serious rethink — and the companies leading the charge just made their case to European policymakers. Pull ...
the-ethos

Your Linen Might Soon Be Made From Old T-Shirts — And It’ll Look Better For It

The new Luxel yarn looks and feels like linen but is made from recycled textile waste — and it won’t wrinkle. Here’s what the launch means for fashion and sustainability. The breezy, perfectly rumpled ...