Through Reddit's partnership with Anonym, advertisers can now measure incremental lift on Reddit without sharing first-party data to the platform.

Conductor's new AI Search Performance helps marketers understand how their brands appear across artificial intelligence-driven search and take action to improve it.

NielsenIQ (NIQ), a consumer intelligence provider, has launched Ask Arthur Chat, an artificial intelligence-powered conversational interface to help clients access and use insights from NIQ data.

LiveRamp, a data collaboration company, has expanded its partnership with gaming company Unity to improve marketers' effectiveness reaching mobile users.

AI outputs are nothing to be scoffed at. Even the narrowest application of AI set to analyze a customer’s buying patterns ...

Only 15% achieve real AI ROI - is your enterprise closing the action gap?Only 15% of enterprises are achieving measurable ROI ...

The difference between AI pilots vs a powerful AI platform that performsCustomer experience is at a turning point. AI itself ...

AI-business collaborationIn some roles, AI will be able to automate 80% to 99.9%* of daily tasks. The key to AI-first CX ...

Collaboration enables marketers to harness trusted consumer insights from MRI-Simmons and NIQ for privacy-first contextual activation ...

New integration between Sprinklr and CreatorIQ bridges creator intelligence with enterprise social media platforms.

Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revenue sharing fees.

eHealth, an Indianapolis-based private online health insurance marketplace specializing in Medicare Advantage, prescription drug plans, and Medigap, gets inundated with calls during the annual ...