David Lian, Regional President of Zeno Group, highlights the critical role of data-led communication in the modern ...

Despite a slight deceleration from the 10.3% growth seen in 2024, search advertising will continue to command a robust 15% ...

Aniruddha Basu has worked with agencies like Rediffusion, Wunderman Thompson, Ogilvy & Mather, among others, in the past ...

Social commerce unicorn Meesho has officially entered the IPO arena, filing a confidential Draft Red Herring Prospectus (DRHP ...

In a market then dominated by multinational agencies like JWT, OBM, and Lintas, Rediffusion carved out a distinct identity: a ...

Vix Jagger has been appointed as Head of Creative Innovation & AI at Droga5 London. She shared the news of her new role ...

The proposed changes include the deletion of key clauses (1.5 and 1.7) that earlier restricted cross-holdings between rating ...

The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...

Connect Digital, where he will lead the company’s Digital Out-of-Home (DOOH) business. With over 20 years of experience ...

Sujeet Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia; Sanchayeeta Verma has moved on from ...

BBDO India Private Limited reported a net profit of Rs 298.50 crore for the financial year ended March 31, 2024, marking a 72 ...