AI search and product comparison varies according to demographic and the platform on which smart algorithms are encountered.

Ford is running documentary-style streaming ads on Apple TV tied to its Formula One return, following engineers on its ...

Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For ...

LINE Plus has launched ActEngine AI, a platform that deploys AI agents for customer service and sales tasks inside messaging ...

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An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service. This is according to a survey by analyst firm Gartner, which also found that 53% of ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, ...