AI search and product comparison varies according to demographic and the platform on which smart algorithms are encountered.

Ford is running documentary-style streaming ads on Apple TV tied to its Formula One return, following engineers on its ...

LINE Plus has launched ActEngine AI, a platform that deploys AI agents for customer service and sales tasks inside messaging ...

Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For ...

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An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service. This is according to a survey by analyst firm Gartner, which also found that 53% of ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...