With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help ...

Describing her team has “maniacs” about measurement, CMO Michele Rousseau wants to capitalise on the bank’s growth journey by ...

Having only bought the brewer out of administration last month, Tilray Brands intends to use BrewDog’s reduced pub network as ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The charity lottery drops ‘People’s’ from its name as part of a wider brand refresh, alongside a new campaign aimed at deepening emotional engagement.

The charity lottery drops ‘People’s’ from its name as part of a wider brand refresh, alongside a new campaign aimed at ...

A well-executed April Fools campaign isn’t just a gimmick. Done right, it shows you understand your audience and have got the ...

As Expedia launches a new UK brand platform to build awareness, the wider business is looking to deliver a “differentiated” ...

Breast Cancer Now’s recent rebrand looks to progress the charity’s five-year strategy and build a “sense of movement”, ...

Manager training, rethinking the return to work and putting flexibility on the agenda for all could help ensure businesses ...

Achieving excellence in marketing should be the key focus for all marketers, as it’s this that will afford you the ...

One third of people say they would now buy directly through an AI platform such as ChatGPT, rather than clicking through to a retailer’s website. The research from Kantar also finds that a significant ...