Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

The luxury giant generated revenue of €20.3bn (£17.3bn) in the first quarter of 2025, a 3% fall on an organic basis as it ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger ...

After experiencing miscarriage, trauma and discrimination, Grace Carter is on a mission to expose the lack of support for ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

The latest quarterly IPA Bellwether report shows a drop in marketing budgets, driven by declines in main media, market ...

Following the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative ...

Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted elsewhere, just like Budweiser and Mini ...

From seeing mat leave as a chance to sharpen skills to developing fresh ideas to improve the return to work, can brands start ...