While digital loyalty programs can yield match rates of up to 30 percent, in-store rates tell a different story. In-person ...

When return-less refunds become predictable, behavior changes. Customers test the boundaries. Repeat abuse increases.

TikTok uninstall rates spiking nearly 150 percent following renewed U.S. uncertainty isn’t just a social media headline.

Since launching in 2021, Walmart Connect's revenues have soared, earning $4.4 billion in 2024 (a 27 percent increase from the ...

U.S. private ⁠equity ⁠firm KKR has signed a deal to acquire the bakery chain Nothing Bundt Cakes for over $2 billion.

Outdoor retail operates differently than general retail. While many categories are dominated by national chains, outdoor ...

Retail media sits at the top of every chief marketing officer's agenda … and for good reason. It promises precision targeting ...

Retailers that embrace financial utility aren't abandoning loyalty. They are redefining it. In a climate where every dollar ...

AI readiness begins with clarity. Before touching any technology, retailers must define what they want AI to achieve and why ...

Gap is partnering with Google's Gemini to allow shoppers to check out directly within the AI platform, making it the first ...

The National Retail Federation (NRF) forecasts that retail sales in 2026 will grow by 4.4 percent over 2025 to $5.6 trillion, ...

The traditional buyer persona assumes influence moves in a straight line: brand to buyer to decision to shelf. But that's not ...