Nielsen data shows New Zealand outdoor retail brands are reshaping ad strategies to reach 2.21 million outdoor enthusiasts, ...

Nielsen, a global leader in audience measurement, data, and analytics, has today published its All Screens Video Landscape ...

After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While ...

Seth Ladetsky is Head of Global Sports; Trevor Fellows, Head of Advertiser/Agency; and Matthew Devitt Promoted To Head of ...

Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026 TM will open up opportunities to break through with ...

Discover sports fan behavior trends from 2025 and insights fueling the industry to plan your sports sponsorship strategy with confidence. Sports fans have all eyes on 2026. This year is shaping up as ...

U.S. Sports Fan Insights Report includes data for 8 major leagues: NFL, NBA, MLB, NHL, MLS, WNBA, NASCAR and PGA Tour.

Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

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NEW YORK – September 17, 2024 – Television viewing in August was defined by the undeniable influence of the 2024 Paris Olympics, according to The Gauge™ report from Nielsen. The Summer Games had the ...