Newsfluencers are changing the shape of news — and with it, the future of PR. Creativity, granular targeting and ...

M&S’s response to its recent cyber-attack serves as a prime example of how to manage immediate crisis communications ...

Google finally cracks down on AI-generated content AI-generated content. The amount of basic, bland, obviously AI-generated ...

Leigh Greenwood, MD at Evergreen PR applies Dr Robert Cialdini’s research on influence to everyday PR practices to help yield ...

Conducted by Taylor Herring, the report The News is Dead; Long Live the News highlighted that the PR industry is “failing” to ...

Elcin Kurtulus, associate director at Opinium runs through some of the top tips for PRs when developing a research brief with ...

Former Prime Minister Tony Blair had some harsh words of criticism over Government net zero policy this week — and his ...

Mary Poliakova, PR consultant, co-founder and COO of Drofa Comms explains why PR is not a service to call after a company’s ...

Following the Covid-19 pandemic, corporate office culture content, especially on TikTok, has skyrocketed in popularity.

The poem itself is gorgeous, using a flowing A-Z motif to walk you through the day in the life of a probation officer, but ...

Lots of people shared the story with me saying it was a PR fail. Very few of the stories sent to me are actual PR fails, in ...