X, formerly known as Twitter, may have missed out on billions of dollars in potential advertising revenue since its takeover by Elon Musk in 2022, new analysis shows. According to WARC Media data, ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

The real value of attention metrics is not in the measurement itself but in the actionable insights they provide to drive improved outcomes. Attention metrics can provide granular insights and are ...

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Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...