Those estimates would yield a respectable debut, particularly given that Swag’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.

Scooter Braun thinks Justin Bieber hit the sweet spot with his new album. Days after the "Baby" singer agreed to pay his former manager $31.5 million for show cancellations and unpaid commissions following the end of their business relationship in 2023,