Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek

🍫 Butterfinger French Toast Bars are a brand new flavor that I’m OBSESSED with! This limited edition twist keeps that classic crispy peanut buttery crunch but adds a sweet French toast inspired flavor that’s surprisingly good. I spotted this at the Costco Business Center so it’s a big box with 18 individually wrapped bars…it’s such a fun change from the usual candy lineup if you like trying new flavors! 🍫🥞 ($28.99) #Costco #CostcoFinds #butterfinger | Costco Buys