Decision Frames: How Cognitive Biases Affect UX Practitioners
Decision Frames: How Cognitive Biases Affect UX Practitioners
Jul 16, 2024
nngroup.com
Cognitive behavioural therapy (CBT)
Cognitive behavioural therapy (CBT)
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❤️save and share before it's lost in the air❤️ The Framing Effect is a cognitive bias where people make decisions based on how information is presented, rather than the facts themselves. The same data can lead to different choices depending on whether it's framed positively or negatively. For example, describing food as “90% fat-free” sounds better than “contains 10% fat,” even though both are the same. Understanding the framing effect helps you recognize how perceptions can be influenced and en
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❤️save and share before it's lost in the air❤️ The Framing Effect is …
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