The Story Behind Heinz's Iconic 57: More Than Just Ketchup The iconic "57" on Heinz ketchup bottles is a symbol that has intrigued consumers for decades, and its origins are rooted in the company's rich history. Founded in 1869 by Henry John Heinz, the H.J. Heinz Company started with a mission to produce high-quality food products. The number "57" was first introduced as part of a marketing campaign in the early 1890s, when Heinz wanted to convey the message that his company offered a diverse ra