604K views · 2.6K shares | Kevin Liles on DMX's character: "One thing I told Russ...X... As much as you want to help him, he wants to help you more" | Angela Yee | Facebook

65K views · 236 reactions | "Thats what I believe is missing from (music) industry - everyone is chasing data instead of using their gut" -Kevin Liles | Angela Yee | Facebook

33K views · 265 reactions | Kevin Liles on treating his artist lil family | Angela Yee | Facebook

“Hip hop was never about color, it was about culture,” says Kevin Liles, in a new joint interview with Lyor Cohen tackling the music industry, how they built the DefJam empire, and working with JAY-Z, Mariah Carey, Ja Rule, Public Enemy and more in the latest episode of “Mavericks with Ari Melber” – a series of interviews with artists, musicians, and cultural icons, presented by Cadillac. Watch the full episode: on.msnbc.com/2l0uuGQ | The Beat With Ari Melber