Lidl's Christmas ad: A global story with local heart | Margherita Patrone posted on the topic | LinkedIn
linkedin.com
Lidl's Christmas ad: A global story with local heart | Margherita Patrone posted on the topic | LinkedIn
This year, Lidl launched its Christmas ad across 31 countries, starting from 2 November, using a single creative asset while adapting the voice-over to each local language. This approach is both smart and beautiful. What stands out is the emotional stories woven into the ad, crafted to give every viewer in each market a chance to connect ...
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