Samsung Electronics will host The First Look on January 4 at 7:00 PM PST in the Latour Ballroom at the Wynn Las Vegas. At the event — set to take place two days before the opening of CES 2026, the world’s largest IT and consumer electronics show — the company will unveil its vision for the DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences. | Samsung Electronics

Ahead of The First Look 2026 at CES 2026, Samsung Electronics unveiled a teaser video on December 23 revealing the event’s theme — “Your Companion to AI Living.” The tech forums will be held from January 5 to 6, with four sessions covering topics including AI, home appliances and design. More information about The First Look 2026 will be revealed on Samsung Newsroom. | Samsung Electronics

Samsung Electronics unveiled its “Companion to AI Living” vision at The First Look, its CES 2026 event held in the Lafitte and Latour Ballrooms at the Wynn Las Vegas. The focus of the event was on AI as Samsung’s philosophy, a foundation that connects the company’s R&D product development, operations and user experience. From the media event to exhibition, find out how Samsung can be your Entertainment, Home and Care Companion. #TheFirstLook2026 | Samsung Electronics

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