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Retro TV viewers will never forget Mr Soft — one of the most unsettling adverts ever shown on British television. The Mr Soft Softmints advert aired in the 1970s to promote Rowntree Softmints. Instead of a cheerful mascot, viewers were introduced to a strange, slow-moving humanoid figure who glided silently across the screen before delivering the now-infamous line: “I’m Mr Sooooft…” in a distorted, echoing voice. The advert used slow motion, awkward pauses, eerie music, and unsettling camera ang
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