Race to Recovery: ASEAN Tourism (2015–2024) The Golden Age of Travel Before the world came to a halt, tourism in Southeast Asia was experiencing an unstoppable golden age. From 2015 to 2019, the region saw a massive surge in international arrivals, growing from 108 million to a historic peak of 144.8 million visitors. During this period, Thailand firmly established itself as the undisputed king of ASEAN tourism, attracting nearly 40 million visitors in 2019 alone, followed closely by Malaysia an

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