In Japan, even a 10-yen (S$0.12) price hike can drive customers away. Rising costs are forcing businesses into tough choices. One cafe owner shut her shop after staple ingredients like rice and sugar became far more expensive. Another raised prices by 10%, only to see regular locals stop coming, leaving tourists to keep his business alive. For decades, prices in Japan barely changed. Now, inflation is forcing businesses and customers to adjust to a new reality. Watch the full Insight episode for

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