LYNX is shaking things up with a bold new campaign, proving fragrance can go ‘everywhere’. Teaming up with LOLA MullenLowe and director Lionel Goldstein, the brand is dropping a series of hilarious 10-second micro-ads promoting a new intimate-area spray. The spots—set in a basketball court, cinema, and boxing gym—showcase LYNX’s signature humour, with unexpected moments sparked by the scent. The campaign highlights their new alcohol-free, gentle formula while reminding guys their classic body sp

The Canada lynx is a rare wild cat built for life in the snow, but its survival is at risk due to changing climates and habitat loss. Conservationists are working to protect the Canada lynx and preserve its northern forest home. Tune in to today’s episode of Mutual of Omaha's Wild Kingdom Protecting the Wild to see how wildlife experts are helping save this incredible species and ensure a future for lynx in the wild. | Mutual of Omaha's Wild Kingdom