Episode 11: PepsiCo’s corporate rebranding | 60s of Design Talk
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YouTubeSulagna Mitra
Episode 11: PepsiCo’s corporate rebranding | 60s of Design Talk
📣 Welcome back to 60s of Design Talk, where we decode how design drives business. Episode 11: PepsiCo — Corporate Rebrand 🌀 PepsiCo didn’t just redesign a logo, it reimagined what it means to be PepsiCo. From fizzy drinks to over 500 food and beverage brands, the company’s new identity mirrors what it’s become: global, purposeful ...
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Abdul Moiz on Instagram: "PepsiCo owns 500+ brands. In 2024, they ran research and found only 21% of consumers could name one beyond Pepsi. Doritos, Lay’s, Mountain Dew—all hidden. Their CMO admitted: “It made us think.” So after 25 years, they launched a new logo to shift from “house of brands” (parent invisible) to “branded house” (parent leads). The business reason? Invisibility means every new product starts from zero awareness. By leading with PepsiCo, every launch now inherits trust and re
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Abdul Moiz on Instagram: "PepsiCo owns 500+ brands. In 2024, they ran research
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PepsiCo Design + Innovation on Instagram: "🎉 Exciting news! After nearly 25 years, PepsiCo has a brand new look! ✨ Our bold new style captures who we are today and where we’re heading, all while staying true to our mission: creating more smiles with every sip and bite. See the link in our bio for more information on how this came to life."
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PepsiCo Design + Innovation on Instagram: "🎉 Exciting news! After nearly 25 years, PepsiCo has a brand new look! ✨ Our bold new style captures who we are today and where we’re heading, all while staying true to our mission: creating more smiles with every sip and bite. See the link in our bio for more information on how this came to life."
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