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At the Forbes Creator Upfronts, William White, CMO, Walmart U.S., explained how the Walmart Creator platform is establishing a new paradigm in retail trust. White noted that by providing creators with their own digital storefronts, Walmart is turning the "lifeblood of social commerce" into the most trusted point of sale in the industry. Presented by Walmart Creator | Forbes

At the inaugural Creator Upfronts Summit, Forbes teamed up with Walmart Creator to bring together leading content creators who are influencing brand perception, shaping culture, and driving social trends. Converging in Los Angeles, William White, CMO, Walmart, spoke about what the world's largest company thinks about the creator economy and why it's a priority. Presented by #WalmartCreator | Forbes

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