Wrigley’s Extra Gum, Sarah and Juan Advertising Agency: Energy BBDO, Chicago, USA Executive Creative Director: Andrés Ordoñéz Creative Director: Pedro Pérez Art Directors: Andrés Ordoñéz, Josejuan… | Rian Swart | 12 comments
Wrigley’s Extra Gum, Sarah and Juan Advertising Agency: Energy BBDO, Chicago, USA Executive Creative Director: Andrés Ordoñéz Creative Director: Pedro Pérez Art Directors: Andrés Ordoñéz, Josejuan… | Rian Swart | 12 comments
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Small moments, made Extra #GoodAdsMatter Part of Wrigley Extra’s ‘Give Extra, Get Extra’ campaign, this brand film unfolds as a tender, wholesome love story. The spot was a successful hit when it launched, striking a deep emotional chord amongst viewers. The film follows the journey of a couple from the moment their eyes first meet to their heartfelt proposal. The narrative is told through Extra gum, which appears through the couple’s journey—during big milestones and in casual, everyday moments
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